Insights & Trends
Three66 Blog
The Future Is Already Here: SEO, AEO, GEO
Think about the last time you needed information. Did you open a browser, type a few keywords into Google, and scroll through ten blue links? Or did you ask ChatGPT, or Gemini, or simply tapped a question into TikTok's search bar? The honest answer, for most of us, is...
Mixed-use Developments: Why KZN is Embracing Live-Work-Play Concepts
The South African property development landscape is shifting quite dramatically. From Johannesburg's Waterfall City to Cape Town's Harbour Arch, mixed-use precincts are redefining urban living. However, KwaZulu-Natal is emerging as a frontrunner, capturing attention...
Fighting AI Slop: How South African Brands Can Stand Out in 2026
Very few industries have shifted faster over the past few years than the marketing industry - and at the centre of that change is artificial intelligence. AI tools have made content creation easier for everyone, but that convenience has a cost. The web is filling up...
New Digital Reality: How Social Media Marketing Is Evolving Faster Than Ever
This article explores how social media marketing has evolved globally, why consumer behaviour is shifting, and how these trends shape the South African market. It then offers practical, localised guidance for brands looking to build trust, increase visibility and...
Why Paid Ads Fail: Common Mistakes and How To Avoid Them
Running paid ads is one of the quickest ways to get your business seen. Whether it’s through Meta, Google, or another platform, the promise is clear: invest in advertising and reach the people who matter most. But while paid ads can be great, many businesses walk away...
Affordable Marketing for Small Businesses in South Africa
Marketing often feels out of reach for small business owners working with limited resources - but it doesn’t have to be. With the right mix of creativity, consistency, and accessible tools, South African SMEs can build brand visibility and compete with bigger players...