Insights & Trends
Three66 Blog
What Makes a Great Copy, a Great Copy?
The Secret Sauce Have you ever read an advert, a tagline, or even a social media post that really impressed you and stuck with you long after you saw it? That’s the magic of great copywriting. The right words can spark, inspire, persuade and make your brand...
The 2025 Marketing Playbook: What’s On The Horizon
As we step into 2025, it’s essential to reflect on the transformative year that was 2024. The marketing landscape saw rapid shifts, from the rise of AI-driven content creation to brands embracing media ownership. However, as businesses strive to stay ahead, the focus...
Mastering Content Creation for the South African Market
In today's digital age, content creation has become a crucial tool for businesses aiming to build a loyal audience, particularly in South Africa. With a diverse population and unique market nuances, crafting relevant and engaging content requires an understanding of...
Social Media Trends in 2024: Insights from the GWI Report
As we enter the final months of 2024, the social media landscape continues to evolve at a rapid pace. The Global Web Index (GWI) report has highlighted several key trends that are shaping how we use social platforms. Whether you're a business owner, marketer, or...
From Billboards to Clicks: How Digital Marketing Redefined Traditional Advertising
The marketing landscape has experienced an undeniable transformation over the past few decades. Traditional marketing methods, like billboards, print ads, and TV commercials, were once the backbone of brand promotion. Today, these methods are being rapidly...
Balancing AI Efficiency with Human Creativity in Modern Marketing
In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay ahead of the competition. The rise of artificial intelligence (AI) in marketing has been nothing short of revolutionary, offering tools that streamline processes, enhance...






